Debenhams and Everyman celebrated Fathers' Day this Everyman Month
From 1 to 15 June 2008, Debenhams stores and debenhams.com pledged to raise at least £100,000 for Everyman. With every item sold in men’s clothing, accessories and fragrance in the run up to Fathers Day, Debenhams donated 10p towards Everyman.
Debenhams also sold an exclusive Everyman retro pin badge. The pins had a school theme and came in five different designs: Top Dad, Prefect, Head Boy, The Old Man and Captain.
David James, England goal keeper, helped to promote the Everyman and Debenhams partnership. He said:
“I’ve supported Everyman
for many years now and
they’re doing great work. Testicular cancer is now
over 95% curable, but there
is still a long way to go with prostate cancer. By shopping at Debenhams for Father’s
Day, you can help
save lives.”
The partnership was launched in store in May with a competition to find the nation’s best dad. The lucky winner was Paul Brookes, a police manager from Derby, who was nominated by his daughter Charlotte.
She said that he deserved the award because: “He’s always there for everybody, no matter what. He was diagnosed with kidney cancer in January and had one removed in February. None of us can believe that he’s already back at work! He really is somebody you can depend upon”.
This is the second year that Debenhams has chosen to support Everyman, raising to date over £30,000 for the campaign.
