Gemma Atkinson Gives Everyman’s Balls a SQUEEZE!
Everyman and Rileys Pool and Snooker clubs announced their Give your Balls a Squeeze campaign, fronted by sexy soapstar, Gemma Atikinson in November 2007.
Rileys aims to raise £150,000 to help fund Everyman’s vital research into male cancers and called on Gemma’s cheeky charms to get men to sit up and take note.
"When I found out that more than 10,000 men die from 
prostate cancer every year, and that testicular cancer can affect boys as young as 15, I was genuinely shocked. I'm so pleased I can help to play a part in Rileys Give Your Balls A Squeeze campaign, which supports the Everyman cancer charity," she said.
"It's a really fun way to make a serious point and get men to start recognising the early signs of prostate and testicular cancer. I hope the campaign is a huge success."
Rileys will be selling squeezy ball keyrings in clubs in aid of the charity, and is also planning a series of fundraising events over the next year to collect as much cash as possible to support Everyman.
Sarah Healy, Corporate Account Manager at Everyman says “With Rileys’ help we’ll be able to get Everyman’s message across to the 550,000 men who are members of their clubs. But, first we need to get the guys’ attention, and this is where Gemma Atkinson can help us!”.
"Men are notoriously bad at discussing health matters and going to see their doctor. But, with Gemma'shelp, we hope that men will be encouraged to give their balls a squeeze and check for the signs and symptoms of testicular cancer. It could just save their lives."
So, come on boys, follow Gemma’s example and give those balls a SQUEEZE!
For more information about Rileys Pool and Snooker
Clubs click here.
