Prostrate for Prostate
Everyman Urges Men Not to Take Prostate Cancer Lying Down
12 June 2007
Key London hot spots came to a standstill this morning, Tuesday 12 June, as a troop of men lay prostrate on the floor to highlight the need for increased funding for prostate cancer research. The 24 men represented the number of deaths caused by the disease in the UK in a single day alone - one man an hour.
The troop of men lay prostrate in Leicester Square, The South Bank and St Paul’s. The mass lie down coincided with the start of the 10th Everyman Male Cancer Awareness Month and the launch of a striking new ad campaign by Delaney Lund Knox Warren, featuring Simon Callow and Laurence Llewelyn-Bowen. The famous faces are pictured prostrate on the floor to encourage men and their partners not to take prostate cancer lying down and to help raise funds for more research.
Prostate cancer currently affects around 32,000 men a year in the UK and has now overtaken lung cancer to become the most common cancer in men - however research into the disease is ten years behind many other major cancers.
Laurence Llewelyn-Bowen said, “Ten thousand men a year in the UK alone are dying from prostate cancer, so don’t take it lying down, and make sure you support the Everyman Male Cancer Campaign this June. It’s not only an issue for men - partners and friends need to help raise as much cash as possible to help fund vital life-saving research.”
The Everyman Campaign was set up in 1997 in response to a dramatic increase in prostate and testicular cancers and a lack of funding for new research. A decade on, a number of breakthroughs have been made by scientists at The Everyman Centre, but much more needs to be done. Everyman hopes to raise £600,000 throughout Male Cancer Awareness Month.
Professor Colin Cooper, Head of The Everyman Campaign said: “There is still much we don’t understand about prostate cancer which is why it is important to continue the vital life-saving research and to make older men aware of the dangers of the disease. Early diagnosis is vital, and can have a real impact on survival rates, so men really do need to take notice.”
To view the series of advertisements created pro bono by Delaney Lund Knox Warren and to find out more about the Everyman Campaign visit www.everyman-campaign.org
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For copies of the adverts, further information about the Everyman campaign or to set up an interview, please call:
Anna Capleton on 020 7153 5312 / 07917 412284 or anna.capleton@icr.ac.uk
Notes to Editor
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Everyman is a campaign run by The Institute of Cancer Research, to raise awareness and fund research into testicular and prostate cancer at The Everyman Centre – Europe’s first and only centre dedicated to male cancer research.
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Testicular cancer is the most common form of cancer in men aged between 15 and 45, with about 2,000 cases a year in the UK. Incidence is increasing dramatically – by almost 4-fold in the last 50 years, but thanks to advances made at Everyman, testicular cancer is 99% curable if caught early, and with treatment the overall cure rate is 95%
