Pin some hope on your dad this Father's Day
3 June 2008
Are you wondering what to get Dad this Father’s Day? This year the Everyman Male Cancer Campaign has teamed up with Debenhams to produce a new, modern twist on the traditional charity pin badge – designed especially for men.
Debenhams is supporting Everyman’s research into prostate and testicular cancer by stocking exclusive pin badges with a retro ‘back to school’ theme, set to be the must have accessory for the summer. The pins come in four different designs, featuring the slogans Top Dad, Prefect, Head Boy, The Old Man and Captain.
Spokesperson for the Everyman Male Cancer Campaign, Hannah Crabtree said: “These new designs really bring the whole concept of charity pin badges up to date and make a fun and funky accessory for men to wear. What better way to show Dad you love him than by donating money for research into cancers that affect around 37,000 men every year in the UK.”
Debenhams are supporting the Everyman Male Cancer Campaign for the second year running and hope to raise an amazing £100,000 to fund research into testicular and prostate cancer.
The badges will be available in Debenhams stores around the UK from 26 May for a suggested donation of £1 per badge.
-ends-
For more information about the Everyman Campaign or for more images of the pin badges please contact:
Dominique Vincent
020 7153 5312 or, out of hours, 07721 747900
Notes to Editor
• This June is the Everyman’s 11th annual Everyman Male Cancer Awareness Month, to raise awareness of prostate and testicular cancer – diseases that together affect around 37,000 men every year.
• Everyman is a campaign run by The Institute of Cancer Research, to raise awareness and fund research into testicular and prostate cancer at The Everyman Centre – Europe’s first and only centre dedicated to male cancer research.
• The Institute of Cancer Research is Europe’s leading cancer research centre with expert scientists working on cutting edge research. It was founded in 1909 to carry out research into the causes of cancer and to develop new strategies for its prevention, diagnosis, treatment and care. Website at: www.icr.ac.uk
• Prostate cancer has overtaken lung cancer to become the most common cancer in men affecting almost 35,000 men every year in the UK. One man dies of prostate cancer in the UK every hour.
• Testicular cancer is the most common form of cancer in men aged between 15 and 44, with about 2,000 cases a year in the UK. Incidence is increasing dramatically – by almost 4-fold in the last 50 years, but thanks to advances made at Everyman, testicular cancer is 99% curable if caught early, and with treatment the overall cure rate is 95%.
