UK Bands Tackle Testicular Cancer at TOPMAN in Aid of The Everyman Campaign
17 May 2006
In support of the Everyman Campaign for 2006, Topman has commissioned five of the UK's hottest bands currently rocking the Indie scene to design t-shirts which will go on sale in Topman stores across the country from May 26th. The final five will retail at £20 each. £5 from each t-shirt will be donated to Everyman and will help to raise much needed money and awareness for the campaign.
The participating bands have been given an open design brief allowing them full creative direction. Some have chosen to embrace the fundamental message of the Campaign, while others have chosen messages that are personal to them, through song lyrics, poems and sleeve graphics.
The Line Up:
The Kaiser Chiefs
Winners of three Brit awards and an indie band with true northern grit, currently taking the music industry by storm. Their design is extremely personal, an image and poem that once adorned flyers from their days as club promoters explaining the perils of becoming a rock star with tongue firmly in cheek.
Maximo Park
Hailing from Newcastle, their brand of rock music is currently riding high in the charts. Their design features their favourite song lyric ‘I am young and I am lost’ striking a chord with many disenchanted teenagers today.
The Cazals
Likely lads with a strong fashion following having modelled on the catwalks of Paris and London themselves. With their love of football, they have designed a print of a Man’s arms protecting ‘his most prized possessions’, both topical and controversial.
The Paddingtons
Being northern lads who never mince their words, they have done exactly that for their design. Their t-shirt print reads ‘never mind the b#ll#cks, how’s about The Paddingtons’, capturing the spirit of the campaign perfectly.
Boy Kill Boy
Having re-worked the cover of their first ever single. Featuring the band logo and lyrics from the song ‘Suzie’, this t-shirt is set to achieve cult status amongst their ever increasing army of fans.
Jason Griffiths, Head of Marketing at Topman comments;
"In light of the current rock revolution and Topman’s association with the music scene, we felt that this project and its’ vital message would be particularly effective and far reaching within our receptive, target audience"
David Shepherd, Topman Brand Director adds;
“As a leading male fashion brand in the UK Topman is ideally placed to give our total support to the Everyman Campaign and raise awareness within our target market of this serious issue. Over the last four years we have managed to raise in excess of £160,000 for this essential cause"
Through this collaboration, Topman hopes to reach out and educate an audience of young men with a valuable insight into a disease which is often ignored but easily detected. Testicular cancer is currently the most common cancer amongst men aged between 15 and 45 years with research showing that only 28% of men check their testicles regularly. The good news is that if testicular cancer is caught early enough, there is a cure rate of 99%.
"We are delighted to be working with Topman again this year. Through our partnership we hope to create more awareness of testicular and prostate cancer as well as raise vital funds to help our scientists in their work. So thank you Topman." Philip Black, Director of Fundraising, The Everyman Campaign
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For further information and interviews please contact:
Adi at the Topman Press Office
T: 020 7927 1276
Notes to editors:
- The Everyman Campaign is run by The Institute of Cancer Research to raise awareness of, and fund research into, testicular and prostate cancer at its Everyman Centre – Europe’s first and only research centre dedicated to male cancer.
- You can purchase the t-shirt at www.topman.co.uk
Please note:
Unfortunately the press office are unable to answer queries from the general public. For general cancer information please refer to The Institute's cancer information page.
