Leading Retailers Tackle Male Cancer for Everyman Male Cancer Awareness Month
- High street products to raise money for male cancer go on sale
- June is Everyman Male Cancer Awareness Month
16 May 2006
Leading names including ASDA and Topman, are generously donating a percentage on all sales of specially commissioned items, directly to The Everyman campaign this June for the Everyman Male Cancer Awareness Month. From shoes and t-shirts to plectrum jewellery there’s something to suit any budget and each item sold will help to benefit men everywhere.
This June is the ninth annual Everyman Male Cancer Awareness Month, which is a time of focused activity to raise awareness of, and funding for research into, testicular and prostate cancer. By linking up with some of the top retailers in the country, Everyman hopes to raise over £500,000 throughout the month and also vital awareness.
A host of celebrity, including Frank Skinner, Andrew Castle, Darren Gough, Mario Melchiot, Nick Moran, Nick Knowles and Jade Jones have also been showing their support to the campaign by posing with the Everyman products. Every man and woman can do their part throughout the month by checking out some of the products on sale with selected retailers.
ASDA
Backed by celebrities Frank Skinner and GMTV’s Andrew Castle, ASDA is selling pin badges, t-shirts and also a selection of World Cup products with proceeds going to Everyman. Six different types of ball themed pin badges are being sold, including football, rugby, cricket and tennis ball shaped ones. The t-shirts, which have been produced by George at ASDA, are designed to give out important awareness messages about testicular cancer, including the slogan ‘Have You Checked Yours’.
Topman
Teaming up with The Kaiser Chiefs, Maximo Park, The Cazals, The Paddingtons and Boy Kill Boy, Topman is launching a range of t-shirts designed by each of the bands. The personally designed t-shirts will be sold for £20, with £5 going to Everyman. Topman is also producing a plectrum shaped necklace to continue the music theme and the full cost of £1 will be donated to Everyman.
Oliver Sweeney
Oliver Sweeney, luxury footwear and accessories specialist has designed a new Everyman shoe in conjunction with the England Cricket Team. Taking its design cues from the red leather cricket ball, the Everyman shoe incorporates the signatures of the 2005 Ashes winning team on the upper of the shoe. Only 364 pairs have been made, inline with the highest individual innings score by an Englishman in a test match. Each pair of shoes will be on sale for £364 with £50 going to Everyman.
-ends-
To request imagesof the merchandise (including celebrities modelling the merchandise) or for more information about male cancer and other activities happening in June, please contact:
Charlotte Muskett (The Institute of Cancer Research)
E: charlotte.muskett@icr.ac.uk
T: 020 7152 5312
Notes to editors :
About Everyman
Everyman is The Institute of Cancer Research’s campaign to raise awareness of, and funding for research into, testicular and prostate cancer at The Everyman Centre – Europe’s first and only centre dedicated to male cancer research.
About Male Cancer
- Approx. 30,000 new cases of prostate cancer are diagnosed every year and this figure is on the increase. Prostate cancer is now the most common cancer in men, overtaking lung cancer.
- Testicular cancer is the most common cancer amongst young men aged between 15-45.
Please note:
Unfortunately the press office are unable to answer queries from the general public. For general cancer information please refer to The Institute's cancer information page.
