Everyman Explained
Everyman is a campaign that was launched by The Institute of Cancer Research in 1997.
We launched it for 3 main reasons:
The incidence of prostate and testicular cancers was rising dramatically.
A lack of funds meant that too little research had been carried out.
Men were (and many still are) notoriously bad at discussing health matters.
Our primary aim is to raise funds to support the ground-breaking research done by scientists at the ICR. This work will improve the outlook for every man.
Our logo
The Everyman logo represents the XY chromosomes that go to make a man.
